Space travel may harm astronauts’ joints, says study



Space travel can be detrimental to the joints of astronauts, say scientists who have found early signs of cartilage breakdown in mice sent aboard a Russian spaceflight. The study adds to a growing body of research about the health effects of spaceflight on the musculoskeletal system, according to the researchers from Henry Ford Hospital in the US. Research has shown…

The Selfie Bottle Is A Sign Of The Times



That headline sounds sort of ominous, but it’s really just meant to be a passing commentary about how we’re not surprised to come across something like the Selfie Bottle in an age where the selfie is so ubiquitous. The product is a smart concoction from Israeli advertising agency Gefen Team, and look, here we are talking about it so it…

Brilliant Advertising From Guinness



There isn’t much to say here, other than to note that this particular ad is effective because the beer is black and reflects light so well. Wouldn’t have worked so well with a lager, and that’s kind of the point, isn’t it? Good job, Guinness advertising agency! The question, of course, is if you’ll even notice this when you’re good…

Tweet a Coke to Show Loved Ones You Care



  Sometimes, all a person needs is an ice-cold bottle of Coca-Cola. You don’t have to be close by to hand them their Coke, because all you’ll need is Twitter. The beverage company’s marketing team has upped their social media interactivity by allowing users to send friends, loved ones, and random strangers a bottle of coke…straight from Twitter! To get started, users…