Advertising | Buzzalive

RBI rules out credit line for NBFCs, discusses revised bad loan circular

April 15, 2019June 13, 2019 admin

The Reserve Bank of India (RBI) board on Tuesday suggested not extending a credit line to struggling non-banking financial companies (NBFCs) because it felt there was no systemic liquidity issue but there were solvency concerns in some large entities. The board, headed by RBI Governor Shaktikanta Das, met in Chennai and discussed the NBFC crisis as well as a revised…

Adidas, Nike, PUMA Say New Tariffs On China Would Be ‘Catastrophic’

February 10, 2019June 13, 2019 admin

Adidas, Nike and PUMA on Tuesday urged US President Donald Trump to prevent the shoe industry from falling victim to the trade war with China, saying new tariffs could be "catastrophic." In a letter to Trump, those big name manufacturers joined forces with more than 170 other American shoe manufacturers and retailers calling for footwear to be exempted from a…

Space travel may harm astronauts’ joints, says study

January 28, 2019June 13, 2019 admin

Space travel can be detrimental to the joints of astronauts, say scientists who have found early signs of cartilage breakdown in mice sent aboard a Russian spaceflight. The study adds to a growing body of research about the health effects of spaceflight on the musculoskeletal system, according to the researchers from Henry Ford Hospital in the US. Research has shown…

The Selfie Bottle Is A Sign Of The Times

November 14, 2016May 25, 2019 David Ponce

That headline sounds sort of ominous, but it’s really just meant to be a passing commentary about how we’re not surprised to come across something like the Selfie Bottle in an age where the selfie is so ubiquitous. The product is a smart concoction from Israeli advertising agency Gefen Team, and look, here we are talking about it so it…

Pepsi Is Releasing A Limited Edition ‘Pepsi Perfect’, The Soda from BTTF II

October 6, 2015October 6, 2015 David Ponce

In a few short days, October 21st 2015 will arrive. That happens to be the day Marty McFly arrived in the “future”, where he was welcomed with a laundry list of then-futuristic innovations that mostly failed to come to market. Except of course for those that didn’t, because of a marketing tie-in from some clever company. This time it’s Pepsi,…

Pepsi Is Releasing A Limited Edition ‘Pepsi Perfect’, The Soda from BTTF II

October 6, 2015October 6, 2015 David Ponce

Pizza Hut Launches Box That Turns Into A Projector

June 3, 2015June 3, 2015 David Ponce

We’re not sure who is coming up with marketing ideas at Pizza Hut, or even if it’s all the same person, but we’re impressed. Because to their pizzas with Cheeseburgers, Meat Pies, and Hot Dogs in the crust, you can now add another innovation: the Blockbuster Box, a pizza box that turns into a projector. The box, once emptied of…

Sketchbook Made From Synthetic Skin For Tattoo Artists To Practice On

June 2, 2015June 2, 2015 David Ponce

Everyone has to start somewhere, but when it comes to tattoos, you’d hope your artist wouldn’t start on you. Like anyone else developing a craft, they need practice, but low-standards Guinea Pigs are hard to come by. That’s why we’re really digging Tattoo Art Magazine’s initiative to create “The Skin Book”, a sketchbook made entirely of artificial skin, as part…

Brilliant Advertising From Guinness

September 8, 2014September 8, 2014 David Ponce

There isn’t much to say here, other than to note that this particular ad is effective because the beer is black and reflects light so well. Wouldn’t have worked so well with a lager, and that’s kind of the point, isn’t it? Good job, Guinness advertising agency! The question, of course, is if you’ll even notice this when you’re good…

Tweet a Coke to Show Loved Ones You Care

August 1, 2014August 1, 2014 Hazel Chua

Sometimes, all a person needs is an ice-cold bottle of Coca-Cola. You don’t have to be close by to hand them their Coke, because all you’ll need is Twitter. The beverage company’s marketing team has upped their social media interactivity by allowing users to send friends, loved ones, and random strangers a bottle of coke…straight from Twitter! To get started, users…

Inglorious Produce: French Supermarket Chain Finds A Way To Reduce Food Waste

July 22, 2014July 22, 2014 David Ponce

Did you know that a good portion of the produce farmers grow ends up being discarded simply because it’s too ugly to be sold in stores? Too ugly doesn’t mean it doesn’t taste as good or is less nutritional, so French supermarket chain Intermarché decided to buy these leftover fruits and veggies, and sell them heavily discounted (30% off) in…