Micromax Canvas 4 launched at a price of Rs 17,999

m-canvas-4On Monday The mobile manufacturer Micromax announced the launch of Canvas 4, a smartphone that would replace Canvas HD as the company’s flagship Android phone.

When it comes to specifications, Canvas 4 is not much different from its predecessor. The phone is powered by MT6589, the quad-core processor made by MediaTek that also powers Canvas HD. Just like its predecessor, Canvas 4 also has a 5-inch display with a resolution of 720p.

The device has an internal storage of 6GB and 1GB RAM; the storage is expandable with an external microSD card. It is powered by Android 4.2 (Jelly Bean) and has a battery capacity of 2,000mAh. The phone has been priced at Rs 17,999.

While hardware specifications are similar, Canvas 4 is different compared earlier Micromax phones in terms of design and software features.

The shell of the device has been made using plastic and an aluminum frame. It also has a few unique features like ‘blow to unlock’ the phone. The phone packs smart gestures that allow a user to answer a call by just picking the phone up, put it in silent mode by turning it upside down and dial a number with help of proximity sensor.

It also features several unique video playback features, including one similar to ‘smart pause’ found in Samsung phones.

The phone has a 13MP primary camera and a 5MP front camera.

“With the launch of Canvas 4, we are yet again raising the bar for affordable innovation. Canvas 4 combines great functionality and style, complemented by an entire eco-system of applications that directly address the needs of our evolving consumers.” Rahul Sharma, co-founder, Micromax said Commenting on the launch.

Talking about the recent growth of company, Deepak Mehrotra, CEO, Micromax said, “We are very excited with the consistent growth of the brand in India. The numbers have been promising with 17.1% smartphone market share in Q1 of 2013 positioning us a clear number two in the category, and we have already moved to 24.3% in April 2013 as per CyberMedia Research.”

The company has revealed that 11,500 units of Canvas 4 have been pre-booked in less than a week.