Bango (BGO.L), the mobile commerce company, and AE Tolls, have entered into a partnership that allows American drivers to place road toll charges on their monthly phone bills. Now launched with a tier-one mobile operator in the USA, the ‘tapNpay’ service will drive a new source of payment traffic through the Bango Platform.
According to the IBTTA, US toll agencies drove over $21Bn in Electronic Toll revenue in 2018, of which $6Bn came from untagged users. Untagged users need to either pay in person, via credit card, direct mail or over the phone, which is inconvenient and if not paid on a timely basis leads to fines. tapNpay is a fast and easy to use payment alternative using Direct Carrier Billing.
Toll road payments add an interesting new feed of payment behavior for Bango to model, beyond online commerce payments. Bango will apply its award-winning Bango Boost technology to analyze and model behavior, identifying actions to drive growth and payment success. Bango Boost applies Machine Learning techniques to optimize conversion rates in mobile payments. Eliminating the frustration of failed payment attempts is particularly critical in a real-time application like road toll payments, and to avoid revenue loss for expressway operators.
“This new source of end-user spend brings significantly different spending behavior to the Bango Platform for analysis. Toll road mobile payments combine a unique mix of subscription type behavior for regular journeys and high volume peaks during rush hours and events.” commented Maria Vidondo, VP Payments at Bango. “Bango Boost has been helping operators increase spend in app stores for many years and now its machine learning capabilities will also help operators and AE Tolls to maximize revenue for this new type of payment traffic, by steering drivers to the best form of payment.”
“tapNpay (tapNpay.info) is the only direct carrier billing toll payment method on the market today. Toll agencies worldwide have the challenge of collecting from untagged consumers who in many cases cannot be reached as their address has not been updated in the department of motor vehicles database. By working with Bango we get immediate reach to offer drivers across the US an accessible and convenient payment method. The intelligence provided by Bango Boost will reduce the uncollected toll revenue while providing an improved experience for drivers” said Manuel Fustes, CEO of AETolls (aetolls.com).