Facebook lost users in both the US and the UK for the month of December 2012. However the social networking site is growing massively in India and Brazil According to a report by social media data site, SocialBaker .This news created new buzz in the market as Facebook recently invested many dollar for further research.
The data reveals that the social media giant lost nearly 946 120 users which is a drop of -2.88 percent in the UK while in the US Facebook lost, 668 740 users which is a drop of -0.40 percent. According to a report on the Guardian, Facebook lost over 600,000 users in the UK.
The UK however does appear to be experiencing what is being described as ‘Facebook Fatigue’, a condition where people have too many friends. A terrible First World problem indeed.
More than 600,000 users failed to log onto their account last month, the biggest drop it has experienced, with confusion over privacy issues also attributed to the decline.
However the actual reason behind the fall has not been exposed, it may be because of confusion over the site’s privacy policies and ‘Facebook fatigue’ a condition described as having too much friends.
According to Stuart Miles of website Pocket Lint, Facebook needs a makeover to attract users back to its site, and it needs to be more relevant and useful again. Also, the increasing size and the advertisements on the site have put off many users, said Miles.
Meanwhile Facebook has dismisses the data and said that ‘Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook ‘.
‘We are very pleased with our growth and with the way people are engaged with Facebook – more than 50% of our active users log on to Facebook in any given day.’
It is noted that the UK has the world’s sixth most active Facebook user base, with more than 33 million unique users in December, according to data given by SocialBakers