Did you know that a good portion of the produce farmers grow ends up being discarded simply because it’s too ugly to be sold in stores? Too ugly doesn’t mean it doesn’t taste as good or is less nutritional, so French supermarket chain Intermarché decided to buy these leftover fruits and veggies, and sell them heavily discounted (30% off) in a special aisle named “Les Fruits Et Legumes Moches” (“The Inglorious Fruits And Vegetables”). Stars in the new lineup include “The Grotesque Apple”, “The Ridiculous Potato”, and “The Failed Lemon.” To help people realize that these runts were just as good as their more beautiful siblings, the stores gave away juices and soups prepared with them. And people loved it.
Not only can patrons save a good amount of money by buying these ugly fruits and veggies, instead of the traditional produce, Intermarché’s initiative is helping drive awareness about food waste. Seeing as the EU declared 2014 to be the “European Year against Food Waste”, the French grocer’s actions are a solid first step towards Europe’s goal of reducing waste by half by the year 2025.
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